Strategic Solutions,
Simplified Success
A Message from Our CEO, Scott
“At S72 Strategic, we simplify business strategy and financial planning, offering tailored solutions to help clients navigate challenges and achieve sustainable growth. With over 30 years of experience, we are your trusted partner for success”
Our Background
Led by founder Scott, who brings over 30 years of experience in financial consulting and market strategy, S72 Strategic combines deep regional expertise with go-to-market strategy and financial consulting to bridge the gap between strategy and execution .
Businesses expanding into Southeast Asia face fragmented distribution channels, complex regulatory environments, and last-mile execution challenges . We specialize in transforming strategic plans into localized execution while navigating regulatory frameworks that define market entry success . Thailand’s position as a regional hub underpins our market entry and expansion services across ASEAN .
Our approach is built on two core pillars: Strategy Definition establishes the commercial foundation through market analysis, competitive positioning, and commercial model design, while Execution Enablement guarantees implementation via channel transformation, MarTech integration, and localized capability building .
Our market entry services deliver granular insights through detailed analysis and hyper-detailed profiling of Ideal Customer Profiles addressing Thai consumer behavior and cultural factors . For regulated industries, we provide market entry reports analyzing regulatory compliance alongside potential returns .
Our financial strategy practice transforms financial data into forward-looking strategic assets through comprehensive analysis, actionable strategies, dynamic financial modeling, and execution support . This enables firms to make data-driven decisions driving sustainable, profitable growth .
S72 Strategic delivers measurable solutions to the execution and operational challenges that define success in Southeast Asia’s complex business landscape
Why Choose Us?
• Regulatory Expertise: We navigate complex and evolving Southeast Asian regulations to prevent costly delays and legal risks, ensuring smooth market entry and compliance.
• Unique Commercial Mechanism Capability: Our deep expertise enables us to design and implement tailored commercial models and pricing strategies that competitors cannot match, optimizing profitability and market fit.
• SEA-Centric GTM Localization & Risk Management: Our localized strategies tackle distribution fragmentation, cultural barriers, and last-mile challenges head-on, translating global strategy into regional success.
• Over 30 Years of Experience: Proven leadership and team expertise with decades of hands-on experience driving growth and solving challenges in Southeast Asian markets.
• Financial Expertise: We convert financial data into actionable insights and strategic growth plans, empowering clients to make confident, data-driven decisions for sustained profitability.
Our approach
S72 Strategic Dual Pillar Approach
At S72 Strategic, our approach is designed to bridge the critical gap between global strategic intent and the on-the-ground operational realities of the Thai and ASEAN markets. We move beyond generic frameworks to provide integrated, localized, and ROI-driven Go-To-Market (GTM) solutions. Our methodology is built on a Dual Pillar Model that ensures strategies are not only well-defined but also flawlessly executed.
Pillar 1: Foundational GTM Strategy Definition
This initial pillar establishes a robust commercial foundation by aligning market ambition with organizational capabilities. We adhere to global GTM standards while incorporating hyper-localized data and methodologies unique to Thailand and the broader ASEAN region .
Advanced Market & Opportunity Analysis: We deliver granular insights into the local landscape, moving beyond basic demographics to create hyper-detailed Ideal Customer Profiles (ICPs). Our analysis integrates primary and secondary research to uncover local opportunities, cultural buying behaviors, and critical pain points. Crucially, we integrate regulatory compliance assessments upfront to de-risk the entire strategic roadmap .
Strategic Positioning & Value Design: Effective entry requires precise positioning. We conduct multi-tiered competitive analysis, examining both global giants and local disruptors to pinpoint a unique space in the market. Our team then crafts culturally localized value propositions that resonate with local consumer trust and expectations, ensuring your product or service stands out .
Commercial Model & Conversion Design: We define not just what you sell, but how you sell it. This includes designing competitive pricing strategies and mapping the customer journey across Thailand’s fragmented digital ecosystem. The resulting sales strategy is seamlessly integrated with CRM systems for a data-driven approach to lead nurturing and sales execution
Pillar 2: Execution Enablement
Recognizing that even the best strategies fail without strong implementation, this pillar focuses on providing the tools, processes, and capabilities needed for success. We specialize in transforming the complexities of emerging markets into operational advantages .
• Channel Transformation & Omni-Channel Strategy: We provide pragmatic solutions for multi-layered distribution networks. This includes distributor transformation programs, redesigning payout strategies to align incentives with performance, and using analytics to segment service models for maximum sales force effectiveness .
• Digital Commerce & MarTech Mastery: In a mobile-first, social-commerce-driven market, we offer hands-on operational support for live commerce, influencer marketing, and cross-platform integration (Shopee, Lazada, TikTok Shop). We guide the implementation of localized, platform-agnostic MarTech stacks, including Customer Data Platforms (CDPs), to unify fragmented data and create hyper-localized campaigns while ensuring PDPA compliance .
• Sales Force & Partner Capability Building: Digital transformation is powered by people. We address the challenge of high sales-rep attrition in emerging markets by digitizing sales processes and implementing structured enablement programs. We develop high-impact resources—playbooks, training modules, and digital tools to ensure every sales interaction is effective and conversion-focused .